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I'm working with a client that's a franchise owner. His website is strictly controlled by the parent company, so no room to add unique content or optimize it for the area. I'm getting stumped for link building options. Anybody ran into this before? If so, any suggestions?

Does anyone know how Google determines what suggestions show up at the bottom of SERPs? I've been working with a client to boost his local ranking, but every time we do a branded search for his business his competitors keep popping up in the "Searches related to ______" section.

I'm in the process of setting up a new site for a client, moving them over to WordPress from Joomla. They've got 50ish blog posts on their old site, but none of them have accumulated any external links. Is it worth it to copy them over to the new site for the sake of retaining all that content, or better just to start from scratch?