Thanks so much Mike! You were a great help.
Posts made by Naix
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RE: Should I keep writing about the same using rel canonical?
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RE: Should I keep writing about the same using rel canonical?
I used to be so motivated asking my coworker to write about our specialty vacation (sport). She writes so well..it's really inspiring and we try not to talk about our services but the experience or what to look for, etc. It's not a boring industry although I'm stuck and don't know what direction to take. I have some keywords that are very related to what we sell and have a good conversion rate. At some point I had written about every possible direct keyword and we started writing about terms that had lots of visits but didn't convert and the worst is that I lost ranking for the keywords I really cared about. I though maybe if these posts got shared and ranked well I could at least link to the posts that actually converted, but I didn't wait long enough and deleted all these posts that weren't directly related to my business.
Let's say we don't have more closely related keywords to write about..would it be a good approach to simply write about tips to play the sport or vacations in general? My fear is to start getting more visits, only a few conversions from those news keywords and losing ranking for my top keywords because Google thinks that my business in not as specific as it used to be.
My competitors have very bad blogs...not updated, not optimized, not shared, liked or anything and they simply talk about the sport in general, they're locations, what to bring on a holidays, etc. They post at the most every 3 months (if they have a blog at all).
I though of creating a subdomain to talk about tips for the sport (videos and articles). This could help others people to improve and some may like it and come on vacation to practice with us.
I know there is a lot of content I can talk about like equipment, the destinations, tips to improve, news, etc..I just don't think they are closely related to my keyword..let's say "ski vacation". I prefer to write about ski vacation in Switzerland, ski vacation for families, winter ski holidays, etc., but there is a limit with these keywords.
Thanks so much Patrick (I liked the post about boring industries and will take a closer look at Moz content stuff) and Mike (I have to come up with interesting things to write about without losing ranking for my top keywords).
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Should I keep writing about the same using rel canonical?
Hi,
The service we provide has not so many searches per month. A long tail keyword that describes the service well has at the most 400 searches per month. We wrote a post for this keyword and we ranked number 1 for many months. Now we're on page 2 and I the truth is we stopped writing blog posts because we were raking well for our best keywords. I added a few new posts and lost ranking on my top keywords so I gave up, deleted them and recover the rankings for the keywords I wanted the most. The problem is that I have lost these positions and I know we're supposed to be updating the blog regularly. What would you suggest? Should we keep writing about the same thing and use rel canonical? There aren't that many keywords related to what we offer. I appreciate any ideas.