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Thanks for your responses!  I think I will start with Moz Local and go from there, and look into Pro/Content as we get things moving along.

Thanks for your response, I did mean Adwords campaigns going to landing pages To clarify And not running ads on the site.

Is Moz Pro or Moz Content useful for a local catering company?  I've started a trial to try to determine if it will benefit us. Our new site will be up next week so we don't currently have traffic.   We will be using some Adsense and direct mail campaigns to get started, but not sure if Moz local will be sufficient.

Please help connecting the dots.

I know it would be good to rank higher for example "Catering Tahoe, Ca."  But how would Moz help me see what kind of content to create for a local catering company?  I'm not sure a blog article makes sense.