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nat88han

I work for a company that has many promotions throughout the year, some big, some HUGE. Typically they have created a landing page for this content. The issue is, when this promotion ends, we will kill the landing page, thus 404ing the backlinks and putting the page authority in purgatory.

(1) What would be the best way the keep these pages organized?

I was thinking about creating a main "Promotions" page with the current promotion on it (the previous ones linked on the bottom of the page). Then when the promotion ends I would copy those contents and add them to a new page and link to it from the original "promotions" page.

An issue I see with this is that the promotions page would always have the same Title Tag and vanity URL. (2) This could provide many links to the "promotions" page over time to build it's authority, but would constantly changing content hurt ranking factors?

nat88han

I have had the setting of "let googlebot decide" on managing my URL parameters on an Ecommerce site in Magento. The products I sell come in different sizes and colors and finishes etc.

These parameters are showing up in Google Webmaster Tools and set for "let googlebot decide". Some of them have as many as 8 million urls monitored.

I changed the editing option to clam these parameters as "narrow searches", but still left the option to "let googlebot decide" (versus block urls).

Will blocking these erroneous urls serve any benefit? Does blocking these help with the crawl/seo?

nat88han

There is a new location opening soon and would like to set up local pages for it. What is the best/most SEO friendly way to write out the physical address?

I looked on USPS and they show:

7227 W GRAND PKWY S
RICHMOND TX 77407

But local businesses seem to have the West and South written out:

7301 West Grand Parkway SouthRichmond, TX 77407Is there a best practice for this, or does it not make much of a difference as long as the website/local listings all match exactly? Not sure about writing out "West" or using "S." for the cardinal direction.

nat88han

Thank you for the response.

A few questions, do the old page links still have the ability to pass value as long as linking domain has authority? Why does that authority not get passed to my home page now with the auto redirects to https?

And is there a proper way to redirect to keep the link value, or does it not matter?

nat88han

We updated our website from http to https and I wanted to know how backlinks were affected by this. The new site redirects all old http links to the https home page.

How does this affect more specific backlinks like http://www.mysite.com/about ? The old http://www.mysite.com/about is now being directed to https://www.mysite.com . Do I need to set up redirects to pass value to my new pages?

nat88han

My store currently has 2 location and will soon have 3. I was wondering what the best practice for listing your address information on a website.

I currently have all 3 listings on one page, but would like to have a separate page for each location (to include managers and specific location info).

My question is what is the best practice for listing locations on a website (for SEO)? Should I have a landing page with all 3 and their NAP info then have a link to the specific page with the same NAP info. Would having that info twice be a negative?

nat88han

Thanks, that imported easily and was exactly what I wanted!

nat88han

Thank you for the input. Do you know how much overlap there is between Adroll and Adsense networks? I think the biggest benefit of Adroll is that we can use Umbel to target specific audiences.

nat88han

I have a current Adroll program running for the company I work for. We recently began using Adsense again as well. My questions is, what is the overlap of these 2 networks? I know you can select an option in adroll to have it not advertise on the Google network, but how large is that overlap? And are there benefits of using both programs simultaneously (just a larger reach)?