After an MBA from NMIMS, Neerav did a short stint in Citibank managing wealth for high networth individuals. He then moved on to an area of his passion, technology product development. He has a rich entrepreneurial experience of working in start ups and building products from scratch. He has worked in building multiple consumer applications, having built an innovative context driven SMS ad platform and an online discount retail format. He also led the product development for eVetan.com, India's first fully online SaaS offering in the Payroll + Personal Finance domain. He has rich experience in internet marketing having led internet marketing efforts for all these products.