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Thanks for your feedback, but I'm talking about newspaper websites in particular. Would you use this for a news website? Also, if you have the budget how would you go about link building? From what I gather, all budget, time and effort should be put in towards generating interesting content and then promoting it via all possible channels on the internet. Right?

What would you say about cheap tactics like dropping links in comments where they are do-follow and things like that. I totally understand your point regarding how to work with newspaper websites. Would you factor in the use of social sites like reddit, digg, stumple upon etc...and if so, how would you use them?

Now see, your answer just confirmed what I've been advocating. I just thought I might be missing out on something doable in terms of link building for a newspaper website. Cheers!

The site in question is www.carbonated.tv. Almost all the images on the Home page, or any other page appear to be returning a 404 when fetched as Googlebot.

There is a lot of conflicting and/or unclear information about robots.txt out there. Somehow, I can't make out what's the best way to use robots even after visiting the official robots website. For example I have the following format for my robots.

User-agent: *
Disallow: javascript.js
Disallow: /images/
Disallow: /embedconfig
Disallow: /playerconfig
Disallow: /spotlightmedia
Disallow: /EventVideos
Disallow: /playEpisode

Allow: /

Sitemap: http://www.example.tv/sitemapindex.xml
Sitemap: http://www.example.tv/sitemapindex-videos.xml
Sitemap: http://www.example.tv/news-sitemap.xml

Is this correct and/or recommended? If so, then how come I see a list of over 200 or so links blocked by robots when Im checking out Google Webmaster Tools!

Help someone, anyone! Can't seem to understand this robotic business!

Regards,

When I fetch my website as Googlebot it returns 404s for all the images on the page. This despite the fact that each image is hyperlinked! What could be causing this issue?

Thanks!

Newspaper SEO is tricky business, primarily because of the way you deal with Keywords. So far, I have been unable to find a comprehensive guide to newspaper SEO via SEOmoz, although I'm a big fan and this website has actually made my career! So, my question is, how do you go about building links for newspaper websites, what keywords should you use and what link building strategies would work?