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We have a very large Knowledge center that is indexed. Is there any reason I should not exclude this subdomain from indexing? Thank you

I am in the process of optimizing our website and I am having a hard time reconciling two best practices I have found on Moz. 1. You should avoid having multiple pages focus on the same keyword because you will lose some control of which result will show. 2. You should identify your core keywords and weave these keywords multiple times (naturally) throughout your site. I have spent months identifying our top 7 keywords and am working through the site now.  The first piece of advice keeps giving me pause.  Can anyone weigh in with other considerations or advice on how I can reconcile these two strategies. Thank you

Our main website white paper page has an image and brief description of the white paper.  Once you click the white paper you are redirected to a form to access the gated white paper. Once you complete that form you are redirected to the white paper pdf which is housed on a subdomain/Hubspot. Because of this, I do not believe our website is getting "credit" for the keywords/content on these pages. Any suggestions on how we can allow the search engines to crawl this content while still keeping it gated? As I understand it a sub domain cannot hep or hurt (aside from critical crawler issues) the main domain. Thank you

I am trying to determine if my website was impacted by the March 2019 Core Update.  Based on the various articles I have been reading, I do not believe my niche (software) was impacted.  I see a very small tick up on search console and google analytics, but it is well within the normal range. Where else should I be looking to see if we were impacted? Thank you!

I am working through thousands of organic keywords and would like to create a list of core keywords.  I want the list to be small enough that we can really go after these keywords and track progress.  I work for a B2B software company.  I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!