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Hi, We recently discovered that a product we sell has a misnomer, and that a ton of people take to Google and use variations of that misnomer while trying to find us. Unfortunately we don't rank in Google for this keyword, and its costing us thousands in lost sales. I've been slowly building the misnomer into the content of our site in hopes that the spiders will pick up on it. It has started to work in the last couple weeks, but we're nowhere near the top (and we are #1 and #2 for most of our other prime keywords.) The site which sells the product is specialized, and only sells this specific product (in different models, but they're all the same product essentially.) With that in mind, I'm trying to figure out the best way to attack a new keyword. I know that normally you would dedicate a specific page (in an eCommerce store probably that  product's own page) to employ your SEO tactics. However, because this site specializes in this product and offers different models and information about it I'm confused about the best approach. Does Google take into consideration the entire site a s whole, or are the pages within my site competing against each other for rank?

A new campaign of mine is supposed to update its keyword rankings on Wednesdays but as of Thursday morning it didn't happen. I've got the original stats from the first few keywords I added when the campaign was set up, but nothing for the keywords that were added in the next day. Previous experience with this tool was pretty reliable so I'm just wondering if anyone is experiencing the same thing.