I'm looking for some current opinions on exact-match domains when it comes to ecommerce sites.
I currently own an "OK" brandable domain in a specific ecommerce niche.
The opportunity has now come along to own the exact match domain for this category.
For example catfood.com
Is it more advisable to focus on brandables these days? I know Google doesn't give weight to exact match anymore but is there still a correlation not causation factor to consider?
IE: the links back would be more targeted possibly?
