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Everyone on this website says the proper way to build links is with great content. I don't get that because I am trying to build links for a classified ads website and there is no "great content" for any of the classified ads websites. None of them have blogs or any content other than the stuff people are selling. When I look at my competitors inbound links using open site explorer, they are all junk. Most of the links listed in open site explorer are dead /broken links and the ones that are not dead links are spammy, low quality links including many link exchanges. So, I don't get the "great content to build links" route because in my vertical it's not being done. Suggestions on how to build links in this situation?