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Hi there,

We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event.  Will this work and can we get away with this without penalty?

Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP.

The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future.

Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices.

The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates.

I am interested to hear the communities opinion and experience with this problem.

Hi there,

We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event.  Will this work and can we get away with this without penalty?

Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP.

The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future.

Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices.

The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates.

I am interested to hear the communities opinion and experience with this problem.

Thanks for sharing this information. Its helpful, thank you