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Is there any evidence that SEs give a greater weighting to keyword phrases in the page title if there are less characters? For example: 1. "Buy Silver Bullion" 2. "Buy Silver Bullion Coins Bars Rounds Easily Privately Securely" The key phrase I am trying to optimize for is "Buy Silver Bullion." To my knowledge, current practices would say the 2nd phrase is better optimized since it contains more keywords and it has a few USPs. But is there any evidence that the 1st example would be higher ranked in google for the phrase "Buy Silver Bullion" because it is more focused than the 2nd?

Hello Seomoz members. I'm relatively new to SEO, so please forgive me if my questions are a little basic. One of the sites I manage is GoldSilver.com. We sell gold and silver coins and bars, but we also have a very important news aspect to our site. For about 2-3 years now we have been a major hub as a gold and silver news aggregator. At 1.5 years ago (before we knew much about SEO), we switched from linking to the original news site to scraping their content and putting it on our site. The chief reason for this was users would click outbound to read an article, see an ad for a competitor, then buy elsewhere. We were trying to avoid this (a relatively stupid decision with hindsight). We have realized that the Search Engines are penalizing us, which I don't blame them for, for having this scraped content on our site. So I'm trying to figure out how to move forward from here. We would like to remain a hub for news related to Gold and Silver and not be penalized by SEs, but we also need to sell bullion and would like to avoid loosing clients to competitors through ads on the news articles. One of the solutions we are thinking about is perhaps using an iFrame to display the original url, but within our experience. An example is how trap.it does this (see attached picture). This way we can still control the experience some what, but are still remaining a hub. Thoughts? Thank you, nick 3dLVv