They have zero benefits if they dont have backlinks from niche directories or whatever related to the keyword. I have to agree with you.

Hi Thomas

I would suggest to :

1. Copy your competitors campaigns.

2. Write linkbaiting articles + quality content. (which leads to natural link building)

3. Use the crazy egg, heatmap, so you can know where the visitors tend to click more, and there to install social sharing button, so you can get lots more social signals+traffic.

4. Set up the structure of the site so the link juice to flow to inner pages.

5. You could put backlinks to the categories + tags so they suck more easy the link juice the inner pages , and the fresh ones.

I hope that  this helps, if is something more please advice.Learning new things is good

Regards Nik

Hi Susan,

I think your answer and solution is here  http://support.google.com/accounts/bin/answer.py?hl=en&answer=54048.

I think the best is to wait for the results of Seomoz ranking tool. If you are in top 50 you will see it.

What kind of improvements you did to your site?