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It's best practice to only have one home page variation. Google won't be able to tell which is your main page and you will also get duplicate content issues etc. If you haven't already I would redirect the /default.asp pages to the root domain.
As for your original question it does seem a bit odd that they are different scores but I would imagine it's because your main root domain would have more backlinks to it compared to your /default.asp pages.
If the website you are linking to is relevant to the content and of good quality then it can't do your website any harm.
I would review the sites you are linking to and make sure they follow the best practices of quality, maybe do a quick Open Site Explorer review to make sure they don't have a high Spam score.
It could even give you a good SEO benefit you if you remove the no-follow tag on some of them.
I've never read or heard of there being any hard evidence that it wouldn't affect your social signal. It should have the same effect as it would come through on your Analytics as a Social visit. Almost everyone uses link shortener services now so I would be very surprised if it had a negative effect.
As for the description its good practice to get into the habit of writing new fresh descriptions and content for your posts, this will encourage more engagement with the post. Especially if you re-post the topic a couple of times, people will get bored if you just copy and paste the same text each time.
A very basic robots.txt file would look something like the below 
User-agent: *
Sitemap: http://www.yourwebsite.com/sitemap.xml
Disallow: http://www.yourwebsite.com/url-you-dont-want-indexed
Disallow: http://www.yourwebsite.com/another-url-you-dont-want-indexed
Hope that helps
A Spam Score of 1 is nothing to worry about.
I think a general rule of thumb is to remove any with a score above 4/5 (may be wrong but I think I read it on MOZ somewhere).
Any link that is that easy to obtain is always going to come across slightly spammy. I wouldn't have thought the link will benefit your site hugely given the type of link it is (a comment on a blog/forum) and I wouldn't suggest that as a technique if you're trying to increase your link profile :).
But at the same time it doesn't sound like it's going to do you any harm, especially if its just the one.
It seems extremely weird that ALL of your sites have stopped recording and not just the odd one!
We often get this issue with our clients as they feel the need to go into their Wordpress sites and add the Analytics code them selves. Often causing it to duplicate the code and stop Analytics recording the data properly!
First, I would 'view source' of the web pages and check that their is only one set of Analytics code on the site
Then check to see if there are any filters on the Analytics account that is causing it to block the data
Not convinced that they will solve your issue as for them to affect multiple sites all at once is weird, and you may have already checked the above! But it's worth a shot.
It is not recommended to have more than 1
Depends on how the site is coded to work but I would say its safer to have the titles as
I would guess its related to your issue "www and the non-www versions of their websites are both in play" meaning that MOZ is crawling them both as separate sites and you will have different links going to the www version than you will the non-www version, which will give you different spam scores.
It would be good to compare the link data that MOZ gives you between the two URLS, downloading the CSV of both and having them side by side in one spreadsheet might be easier, this should give you an indication of what links are causing the spam score to be higher.
I would also suggest loading both www and non-www versions of your website into Google webmaster tools if you haven't done so already.
We have used Rank Tracker for a good while now and find it to do its job very well.
I think they do a free version but the paid version allows to you save reports and brand them so you can send them to your clients etc.
Worth a look - http://www.link-assistant.com/rank-tracker/
Getting a page to rank is not the same as getting a page to be indexed
Fetching as Google will not increase your rankings for anything it will just indicate any errors in the page that Google with have crawling it.
You can do a quick Google search to see if the page in question is not being indexed by using the search term - "site:yourdomain.com/page.html" if it doesn't show up in the results then it is not being indexed.
If it is a new page it might take a while to appear in organic search.
You could always redirect the whole sub-directory of the community pages to what ever page you want using 301's. So after you've deleted the community section and someone were to go to any page with /community/ in it would redirect to your home page or any other page you wish. Means you wont get any 404 errors.
Example if you wanted to redirect the /community/ pages to the root you would use the following code in your .htaccess file:
RewriteRule ^community/(.*)$ /$1 [R=301,NC,L]
Your'll need access to your .htaccess file and more instructions on how to do the 301's are here - http://coolestguidesontheplanet.com/redirecting-a-web-folder-directory-to-another-in-htaccess/
I would be more concerned about the user journey than anything! If I were a user on your site and it took me 6 clicks to get to a web page I originally wanted I would get bored of the site and its content very quickly.
And if you think that the content on the pages is similar chances are so will Google and it will penalise you for having duplicate content.
I would keep it simple, make it easy for customer to find what they want. Having lots of content on one page is good if its written correctly and you'll see better SEO benefits from a good website structure that users can navigate around with ease.
If you set up the ad in Google Adwords you can just change it in the settings of the ad.
https://support.google.com/adwords/answer/2404246?hl=en-GB
Otherwise if you don't have access to change the ad url or you are using a different way to advertise, the best way I can think to do this would be a 301 redirect.
If you have access to the .htaccess file in the root domain its a fairly simple process to do but be careful when you edit the .htaccess file as you can very easily stop your site from working with some incorrect code.
You would do it by adding the below bit of code to your .htaccess file:
Redirect 301 /oldpagename /newpagename
You can read more here: http://www.rackspace.com/knowledge_center/frequently-asked-question/how-can-i-do-a-301-redirect
I found this tool to be quite helpful when I did it for our Analytics
http://www.analyticsmarket.com/freetools/ipregex
Let me know if that works for you
Doing 'No SEO' is probably a bit of a big assumption to make about your competitors. I'd be interested to know how you are coming to that conclusion.
Are they using the same PR channels as you or different?
It could be that Google just thinks your competitors content is more relevant to the users who are searching for the search terms. There are allot of articles around at the moment that suggest Google focuses on user behaviour to conclude SERPS.
We know how frustrating it can be knowing that you are doing everything correct in terms of SEO guidelines and still not performing above clients who look to be using black-hat techniques.
If you haven't done so already I would do a more thorough investigation into what might be causing your competitors to rank high. Use MOZ and other well known SEO tools to compare metrics like backlinks etc.
You probably want to contact a member of the MOZ help team directly rather than posting it on a forum...
They're more likely to see it and respond if you visit https://moz.com/help/contact/account - Scroll down to the bottom and enter the details in the form.
Shouldn't have thought so. I have implemented it on a few of my clients sites which aren't HTTPS and they are being indexed fine.
Most of the sites that use AMP pages are things like news article sites etc. which don't really need to be HTTPS as they are not saving any of the customers secure information.
If the bounce rate is incredibly high this could be a form of spam, it has been on the rise recently.
The way to filter it out of your analytics is to create an 'Include' filter.
You can read a MOZ blog post on it here with instructions on how to create the filter: https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter
We have used it and it worked for us
It can sometimes take a while and they may have to keep moving it back due to the crawl index getting larger or encounting problems that they had not expected.
It should have been refreshed with the latest update yesterday though
https://moz.com/products/api/updates
Could be that your domain authority has just stayed the same? Better than going down!
Although sometimes it can take the system a few days to update the DA within your MOZ dashboard etc.
Thanks for the responses!
We only submit to decent niche or local directories but have found a few of the smaller directories have this problem.
The site is set to redirect to the https version so it sounds like it is just the directories using the old scripts to validate the URL.
Cheers for the help though, it has cleared it up
From your original post I presumed you had not wanted Google to index your pages?
If you want Google to index your pages it can take some time to happen naturally. You might want to submit a sitemap and ask Google to crawl your site within Webmaster Tools.
Robots.txt is normally only used to block crawlers, so you will not need to put any code in there for it to allow Google to crawl.
That almost certainly indicates Spam to me, there isn't much more of an indication for Direct traffic.
I'd suggest applying the filter and seeing what happens over the next couple of days and if it is still happening would require further investigation.
With the way that most search engine ranking factors work these days it would suggest that Google looks at your domain first.
Things like the general amount of backlinks going to your root domain have a massive impact on SERPs so that to me suggests it looks at your domain first.
It will obviously still look at the individual pages to determine which one is most relevant page for the specific keyword being searched but the fact that massive companies like WikiPedia and the likes will rank for almost every keyword says allot about the root domain having the big impact.
We did this recently with a client of ours, we saw almost instant effects, they dropped of the radar completely for all old keywords (good, right!?) but then we only saw a slight increase in the new targeted keywords, so their overall search engine presence had dropped massively!
We will hopefully start to see a rise in the new focused keyword but its just something to keep in mind. Maybe if we were to slowly incorporate the new keyword into the page rather than change it all at once it would have had less of a dramatic change.
It would depend on the type of business you offer and how much you use LinkedIn - same as any other Social Media platform I guess.
We have used it and seen some good traffic come through to our website, hard to tell how much business it has given us directly but we use it to interact with other businesses and have had some good feedback from it.
Joining 'Groups' and sharing content to them has proven to be quite successful but be specific with the groups that you join as the content you are sharing will have to be relevant.
Best thing to do in your situation would be to trial it for a couple of months to get a feel for what your target audience would be from LinkedIn and how relevant they would be to the business. Try communicating with the audience in different ways throughout the trial, maybe do some split testing to see what gets the best response.
Be active and share relevant and useful information
A more detailed explanation of how you are getting hacked might help
Do you mean you are getting spammy files uploaded to your sites root/editing your current content to include spammy words and links?
The obvious suggestion is to make sure your Wordpress version is up to date but if you are already updating the plugins I would presume you have done this...?
It may be that the hackers have just managed to get into your FTP rather than through your wordpress site so I would make sure you have changed your FTP server password and made it secure.
Are you using any contact forms on your site as this can sometimes be a weakness depending on the plugin used.
Thanks
From what I understand Facebook gives pages with over a large number of likes/followers the option to target their posts.
I think your page has to have over 5,000 likes (could be wrong)
I don't do a large amount of Facebook posting or advertising myself so someone with more knowledge might be able to shed more light on it but that is what I know
I don't know what market your website is in but maybe there are a few blogs/news websites that would write a small article about how your website is new and launching, maybe you have something unique that people will be happy to share with their readers?
It might be worth trying to come up with an outreach strategy and target website owners directly about how your new website is so amazing, and new, and useful etc.
Local directories are good to start with but I don't think its as easy as there being a specific set of link building tips that people run through when they first launch (although if I'm wrong I would love to know them!!).
How long ago did you make the change?
People who have done similar have also reported a drop in rankings after switching, this will mainly be down to the backlink profile.
You would have (hopefully) had quite a good backlink profile with links going to your old http domain, so when you switch to your https domain it will have less links, even though you probably have a redirect in place from the http version it will not cary across 100% of the link juice.
Its important to try and change any backlinks that you have control over to point to your https version to make the most of them
Hope that makes sense
There is a good blog article on it here : http://www.socialmediaexaminer.com/facebook-organic-post-targeting/
Doesn't say anything about only large pages having access to do it so you might be able to do it with a small amount of followers as well.
It would have been allot easier if you had used the same url names as the old site.
If there is a way for you to change your url slugs to the old ones you can use this simple bit of code in the .htaccess file to redirect all old urls to the new one:
RewriteEngine on
RewriteCond %{HTTP_HOST} !^www.newdomain.co.uk
RewriteRule (.*) http://www.newdomain.co.uk/$1 [R=301,L]
My guess that it isn't working would be that maybe "/" isn't the original home page of your old site? Do you have a "index.html"or similar and are using a .htaccess rule in your old site to determine what the root page should be?
Maybe your .htaccess file should look like this:
Redirect 301 /index.html http://www.healthpointe.net
Don't forget to tell Google webmaster tools that you have changed the address of the website - https://support.google.com/webmasters/answer/83106?hl=en
I can't see that being an issue, not one that would affect it that badly any way.
Have you checked that Google is crawling the site correctly? Site set up in Google Webmaster Tools with no error messages?
Double checking that all pages can be indexed and aren't being blocked in the robots.txt file is the best place to start.
How new is the site?
As long as they still have ALT tags and such I don't think it would make any difference.
The only thing to consider would be the loading speed. As if it has to go off to another server/site to retrieve the image it may take longer to load and affect your page load speed (slow speed is bad for SEO).
Just encase anyone is still having issues with this, or happens to come across this post in the future...
We emailed Bing support who came back and said that they had found their bots were blocked from indexing our site, there was no reason for this but just an error in their system (apparently this is quite common).
They responded pretty quickly and removed the block, a couple of days later we were being indexed and seeing traffic come from Bing!