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Hi, We are trying to outrank a competitor of ours on Google for around 100 terms that we are both clearly targetting. Our competitor currently 'wins' in the SERPS around 70% of the time, often ranking in the top 3 positions. The problem is, we are absolutely convinced that all onsite and offsite SEO metrics we are monitoring would suggest that our content should almost always place higher than theirs. Here is what I know: All pages on both websites are rated 'A' by the Moz on-page-grader tool for the phrases we are targetting, with virtually no tech issues to be addressed on either site Our domain authority is 10 points higher than theirs Neither of us have external links to the relevant pages on our sites (although we are working on some for ours) Our Page Authority is considerably higher on average - often by 10 points or more We have considerably more linking route domains, from better sites. Also many more total external links The HTML title and H1 headings of our pages contain the target phrases at the beginning - our competitors are the same. Although they often ONLY include the target phrases in their title, wheras in our title they might only take up 1/3 of the total characters We have images optimised for the target phrases on our pages. As do they. We use the target phrases roughly the same number of times in our copy text, as do they I have totally run out of ideas now for further optimising our site/pages to consistently rank better for these target phrases, although maybe these are a couple of factors that could be having an impact on the rankings: The structure of their website is perhaps optimised more for these target phrases - our site is much bigger, so perhaps our 100 pages are given less relevance on our site than their 100 pages? - but surely our stronger page authority would suggest otherwise? Perhaps Google is using page engagement statistics to determine that their site is 'betteer' than ours in terms of user appeal and engagment? Can anyone think of something that I might have missed? Is there another major ranking factor I have perhaps neglected in my research? I know link building strategies are a good way to approach this in the long run, but we are currently just concerned about why we are not already ranking better when clearly they are not undertaking any link building strategies of their own. Any help or pointers here would be enormously appreciated. Thanks Lou

Hi, Our business has an enormous amount of data at our disposal, which we have traditionally only ever printed in our offline publications. I am aware however that much of this information would be of great use to people searching for the topics we cover online, so it strikes me that there must be a way to represent our data, tables and graphs online to maximise the visibility of the information. For example rather than simply including an image of a graph on a web page and editing the alt text to something like "Saudi Arabia economic growth 1995-2016", is there a way to publish this data online that will give search engines and users some good contextual information about what we are trying to show? Would certain rich snippets for example do the trick? Any help or pointers that could be provided would be greatly appreciated. Thanks Lou