Nothing has happened to our sites - we're not Hayneedle. Our sites are fine (currently). We're trying to figure out what happened to Hayneedle so we can avoid the same thing happening to us.
Latest posts made by outdoorliving
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RE: What happened with Hayneedle's rankings?posted in White Hat / Black Hat SEO
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What happened with Hayneedle's rankings?posted in White Hat / Black Hat SEO
Hayneedle is an e-commerce company that operates 200 niche sites selling indoor and outdoor home products. They were ranking at the top of the first page for most terms related to their sites (fire pits, fountains, benches, etc.), but all of a sudden at the end of April they lost their rankings, getting dropped to page 4 or lower for tons of their sites (barstools.com, patiofurnitureusa.com, adirondackchairs.com, benches.com, etc.).
Does anybody know what caused this? Other than one thread on an SEO forum, we haven't been able to find any discussion about it online. It seems like cross-linking between the sites could have been a problem here, but we'd love to hear thoughts from the experts here on this. Our company is using the same business model of one brand with niche sites and we want to avoid anything like this happening to us.