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I didn't think to check the cache. Thank you!

Hello,

Thank you in advance for your help! I was doing research for backlinking opportunities by looking at competitor backlinks using Open Site Explorer and I ran into a puzzle.

When I do an Open Site Explorer search for http://whatsdavedoing.com/ I find that link equity is being passed to the site from a number of pages on the http://www.travelsupermarket.com/ blog with the anchor text "What's Dave Doing" When I go to these pages and do a source code search I cannot find this anchor text. When I do a google search with the following:

site:travelsupermarket.com "What's Dave Doing"

I find that there are tons of items that come back with a list of blogs in their description:

"Dec 5, 2013 - ... foXnoMad · Inside The Travel Lab · itravelnet · The Mad Traveler Blog · The Mad Traveler Online · Uncornered Market · What's Dave Doing?"

Where is this coming from? What is going on here? Is this a linking tactic that sites use to pass link juice to contributors without linking to them directly? Any help is much appreciated!

Thanks!