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Hello, We are selling bee products online in Germany. Our star product and the most important keyword is propolis. For this keyword, our landing page has changed several times between 2 product pages and a content page about propolis. For a short time, the landing page was homepage. We also have a Propolis category page which consists of propolis products. For this page, most of the internal and external links have the anchor text propolis. But the category page never ranked for this keyword. Product, category and informational pages all have content over 1500 words. Does anyone have an idea why the landing page change this much? Also, what can we do to stabilize and optimize the landing page? Thanks! qksc61