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Thank you for the resource links and excellent answer! I think I was doing just as you say, "Don't overthink!" I feel like I'm on the right track now. Thanks again!

I am in the middle of changing a website from targeting just a single keyword on all pages to instead having each page target its own keyword/phrase. However, I'm a little conflicted on whether or not plural forms and other suffix (-ing) variations are different enough to get their own pages. SERP show different results for each keyword searched. Also, relevancy reports for the keywords score some differently and some the same. Is it best to instead use these as secondary and third level keywords on the same page as the main keyword for a page? See example below:

OPTION A (Use each for different pages):

• Page 1 - Construction Fence
• Page 2 - Construction Fences
• Page 3 - Construction Fencing
• Page 4 - Construction Site Fence
• Page 5 - Construction Site Fences
• Page 6 - Construction Site Fencing
• ...

OPTION B (Use as variations on same page):

• Page 1 - Construction Fence, Construction Fences, Construction Fencing
• Page 2 - Construction Site Fence, Construction Site Fences, Site Construction Fencing
• ...

Any help is greatly appreciated. Thanks!

Good idea. Thanks for the help!

Ok. Will do.

Any recommendation as far as those 30+ backlinks from those link farm sites? It is strange that those are the only websites that include that incorrect meta description.

Doubtful. This was not on the old website. I'm told it was never used. See below, the wording is awkwardly worded, which makes me think it was a poor translation or something. Not sure.

"Manufactures a fencing system to protect pool systems from children."

Hi Toby - Please see the image in my first comment above. This includes screenshot of both variations.

David - This incorrect meta description does not appear anywhere on our website or anywhere on our Google+, social sites, etc.

We just launched our new website a week ago (also switched to Wordpress). Yesterday I noticed that sometimes our homepage Meta Description displays something different in Google results than what we have set. I had others confirm the same result on their computers. I asked all who have been involved with marketing for company if that description was ever used for the company, as it seemed odd and worded very strange. No one has ever seen this or used this on any of our listings, social profiles etc ever. I check my meta descriptions set for home page and they were still correct. Also did a view source for cache page by Google and it showed the correct Meta Description. Still confused, I did an exact match search on the description and came up with about 30+ spam/link farm type of websites with this odd description noted by our name along with a link back to us. We never asked or paid for these. Why are they there? And how could this influence our homepage meta description? This has me very concerned that we might already be getting hacked. I see no other issues with the site.

Looking for any help regarding:

• Why is the odd meta description showing up sometimes?
• Why do we have backlinks from these random sites?
• Is this all connected? Maybe trackbacks and pingbacks?

Any help you can provide me is appreciated. Thanks!

whJRuuQ

Hi Toby - Please see the image in my first comment above. This includes screenshot of both variations.