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Hello SEOMoz community. I work for a website that runs a collectibles news service and sells collectibles online. I recently renamed one of the pages from "Stock for Sale" to "Collectibles for Sale" anticipating this would help our ranking for the term "collectibles for sale". This changes the Title, URL and h1 to Collectible for Sale. A few days later we were up to 5th on Google UK for that keyword. But now after the weekend we've dropped off the face of the earth... Or at least somewhere low down in the rankings. I imagine there could be multiple reasons for this, but what are the most likely causes? There is not much text on the page, it contains an iFrame with image boxes that link to relevant collectibles categories. Website: www.paulfrasercollectibles.com

Hello I work for a company that deals in Collectibles and runs a collectibles news service. In the UK our site ranks on the first page for the keyword "collectibles". We wish to strengthen this position and increase our rank on the US Google. I'm going to be working on Keyword Optimisation for the site, to hopefully make many of our pages more relevant and improve the rank. However I feel we may be held back by our Domain Authority score. Our Google PageRank and MozRank are both low due to the fact we don't have a huge amount of external links to the site. Is this something that will potentially hold us back? Should I be working on improving this as before the site optimisation? We are well set up for a content based strategy due to "News" nature of the site. My ownly concern with link building is i've heard that it could potentially negatively effect us. Or is the risk of link building only really associated with black hat methods? One last thing. I've been using the Google keyword Tool to judge competition for specific search terms. Is this useful for organic search? Or is it only relevant for PPC? Sorry to be a pain with all these question! Thanks