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I'm a relative SEO newbie, so please go easy on me. I've been an SEOMOZ pro user for a few months and have used it to dramatically improve my organic rankings. However, for the life of me, I cannot determine why the site that currently ranks number one, does so.  For the factors I can determine, they shouldn't be ranking where they are, but reality is different.  Could someone please offer me some ideas? My target keyword is "photography classes edmonton" My site is www.bsop.ca and I'm targetting the Google Canada engine. Any and all assistance is appreciated.