Welcome to the Q&A Forum

Hi Ben,

Change it to exact matches in the adwords keyword tool and see how many searches there are a month. Exact and broad are completely different, my guess is you'll see a dramatic difference in the number of searches.

E.g if the search term for 'cookware' is returning 100,000 broad match searches, it might only be 20,000 for exact searches for that term.

Cheers

Agree with James. Looks at your competitors in OSE and analyse their backlinks.

Kindly ask the web masters for a backlink to your related site. Make sure you don't just ask for the link, kindly point out why their site should point to yours as a source of reference on a particular topic.