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Hi,

All of our outbound links are currently follow.I've read that the only case where nofollow should be used, according to Google, is for paid links, crawl prioritization & untrustworthy sites.The kinds of websites we are linking to from our blog include:- Websites with great content & high authority that is relevant to the topic we've written about that would enhance the user experience- Partners/companies we have a strong relationship with who also have decent authority- Social media profiles of industry people not within our organisation - Websites with definitions/wikipedia/soundcloud/published statistics/news sites and other large well known sites. I am wondering if we should put the nofollow attribute on the last 2 points (social media profiles of people we've referenced, websites with definitions/wikipedia/soundcloud/published statistics/news sites and other large well known sites.)Or do you think it's totally fine that all our links are follow provided the websites are legitimate, trustworthy and have some authority?Thanks in advance!

Great, thank you!

Thank you for your responses.

We will be rewriting some of the content however things like about us will only have the s/z spelling changes as we want to maintain consistent branding.

On a  separate note, I've read that having the same content on different ccTLD's isn't considered duplicate content, however only .com.au is a ccTLD. .eu and .com are considered generic TLDs...does the same apply for generic?

Thanks

I work for a global company which is in the process of launching their US & European websites, (just re-launched Australian site, migrated from an old domain) all with separate domains with the purpose of localising.   However, the US website content will essentially be the same as the Australian one with minor changes (z instead of s, slightly different service offerings etc) but the core information will be the same as the AU site.   Will this be seen as duplicate content and Is there a way we can structure this so that the content won’t be seen as duplicate but is still a separate localised website?  Thank you.