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I am setting up a test campaign where rather than structuring my campaigns by the normal ad group>keywords with no targeting. I am making duplicates of my ad groups and targeting each duplicate to a different audience so I can target the ads better. But I also want my non targeted ad group to remain to pick up people who are not in my targeted ad groups.

In the non targeted ad group, should I exclude all the audiences that I have targeted in the targeted ad groups to avoid any cross over?

Thanks

Hello,

We are working on a new site. The idea of the site is to have an ecommerce shop, but the homepage will be a content page, basically a blog page.
My developer wants to have the blog (home) page on a subdomain, so blog.example.com, because it will be easier to make a nice content page this way, and the the rest of the site will just be on the root domain (example.com). I'm just worried that this will be bad for our SEO efforts. I've always thought it was better to use a sub folder rather than a subdomain. If we get links to the content on the subdomain, will the link juice flow to the shop, on the root domain?

What are your thoughts?

I am setting up a test campaign where rather than structuring my campaigns by the normal ad group>keywords with no targeting. I am making duplicates of my ad groups and targeting each duplicate to a different audience so I can target the ads better. But I also want my non targeted ad group to remain to pick up people who are not in my targeted ad groups.

In the non targeted ad group, should I exclude all the audiences that I have targeted in the targeted ad groups to avoid any cross over?

Thanks