In my opinion, spam should be counted because of using too many links on the website. Duplicate content also causes spam. It is best to reduce spam scores by quality backlinks and get rid of spam links. Backlinks are links from other websites that point to your website. They can help you improve your authority and relevance in your niche. However, not all backlinks are good for your website. Some backlinks can come from low-quality, spammy, or irrelevant websites that can harm your reputation and spam score. Therefore, you should regularly audit your backlink profile and remove or disavow any spam links that you find. Avoid a domain name that is keyword-rich, long, or has a dodgy extension. Your domain name is the address of your website on the internet. It can also affect your spam score and SEO. A domain name that is too long, contains too many keywords, or has a suspicious extension (such as .biz, .info, .xyz, etc.) can be seen as spammy by Google and users. Therefore, you should choose a domain name that is short, simple, memorable, and relevant to your brand and niche. Create quality content and avoid poison words. Content is the king of SEO. It is what attracts and engages your audience and provides value to them. However, not all content is good for your website. Some content can contain poison words or phrases that can trigger spam filters and lower your ranking. Poison words are words that are commonly used by spammers, such as free, guarantee, click here, buy now, etc. You should avoid using these words in your content, especially in your titles, headings, and meta tags. Instead, you should create original, informative, and useful content that answers your audience’s questions and solves their problems.