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Hi I understand the concept of duplicate content and its impact, however I do have a couple of doubts that I would like to hear expert comments. Product description/content listed in Amazon.com (for instance Canon EOS 600) same content/description can be seen in Amazon.co.uk - how does google see this ? same product listed in amazon is found it target , walmart , Bestbuy and other big player with same description - Who gets the penalty ? Ipad Air launched yesterday, a detailed description can be found on apple site, and the same description / features / word by word will be found in all legit major online sites - How does google see this ? My Business example. Let say I own Samsung camera / other Samsung products. Obviously I do not sell them on my brand site and provide only information on Samsung.com. Products are sold all over the world on retailer websites like bestbuy, target, walmart, amazon.com, amazon.co.uk etc etc. I only have 1 detailed description per product to provide to all these retailers which they use the same information on their website.(I dont mind them doing so, however is this duplicate content ? ) If the answer is all retailers have to alter my original description, this may not be feasible, coz I have 1000+ products and 100+ retails. Remember I am Samsung. How does google see this, What is my Online strategy, Appreciate your comments.