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I'm going through the process of redesigning our website, and the URL structure was brought up. We currently have our URLs structured as domain.com/keyword.  It seems that some people think setting your URLs up to look like:  domain.com/directory/keyword makes more sense from a user's perspective, and from a search engine's perspective. With our directories labeled as services, solutions, clients - I see no value in adding directories as it dilutes the keyword and brings the keyword further away from the domain. Are there situations where adding a directory before the page in the URL makes sense? If anyone has data showing the difference between the two that'd be great! Thanks, Brian