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We have recently developed a site with the structure of domain.com/page-title/about/category Instead of the traditional domain.com/category/page-title We want to optimize more on each single article rather than the category its in. However now we get the info from a seo company that this is rather a bad idea and it hurts the SEO performance because google doesnt understand the structure. The archive page of each category is domain.com/category/overview Whats your input on this?

Does it do any good to use hreflang on links without rel="alternative" ? We have on each page a possibility to go to another language, but the languages root page and not an alternative version of that specific article.