Questions created by ravisodha
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Hyphenated domains – good or bad?
I have a client who will be changing their domain name from www.brand.co.uk to www.brandglobal.com. There are concerns however that this might affect the searches for brand terms and variants. Hence, there is a suggestion for going for www.brand-global.com. I’m aware that search engines are smart enough to discern the brand name in most cases, but I’m wary if it would impact highly on the brand search terms and would it be a better option to go for www.brand-global.com instead of www.brandglobal.com? Any advice (or reference to discussions around this) would be much appreciated. Thanks
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