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Hello Moz Community! I'm hoping to get some advice around intra-linking practices and the benefits when a page that is being linked to has a different canonical tag than it's own URL. Confused? Allow me to elaborate. Scenario: Background: Ecommerce Company is trying to increase its organic ranking for key, broad terms in the cycling industry. Ecommerce company is trying to rank its category pages for a main term. To help this, the company focusing on increasing the quality of its intra-linking structure (the links and anchor texts that link to another page within the site). Example goal: to have it's Road Cassettes category page rank for 'Road Cassettes' Company's 'cassettes' main category page is here: /Components/Drivetrain/Cassettes/ And the company uses filtered navigation logic to drill down into 'road cassettes' specifically: /Components/Drivetrain/Cassettes/?page_no=1&fq=ATR_RoadBiking:True SEOs are instructed to include occasional links back to this page, with SEO friendly anchor text, to help strengthen it's authority for the main term. The Issue / Question: Main category URL: /Components/Drivetrain/Cassettes/ Road Cassettes category URL: /Components/Drivetrain/Cassettes/?page_no=1&fq=ATR_RoadBiking:True Road Cassettes Canonical URL: /Components/Drivetrain/Cassettes/ The canonical URL of the filtered Road Cassettes category is its main category URL. Will Company be able to effectively rank its Road Cassettes category URL for 'Road Cassettes' if the canonical URL is the main category? Should the canonical URL not be the main category? OR Will increasing the intra-linking to the Road Cassettes URL help the main category URL rank for 'Road Cassettes' - by passing all it's authority?