AI is meh for food creation and marketing. For others, "AI will change everything," just over and over. It is dull and soft to offer a superior customer experience with the use of artificial intelligence. This would be great if you were new to marketing. Adobes head of AI wrote the book Superhuman Invention: Transforming Industries With Artificial Intelligence, and he reportedly co-wrote it with the AI that controls much of the book. That is not bad, but he should only quit and make things work for him if he could have the AI do so. Using digital marketing strategies how AI is used and competitive advantage retained is good. Okay, that's very important.