Elmer is Director, Organic Search (SEO) with GTB, where he specializes in SEO and Online Reputation Management. Following a career in the U.S. Army, he has worked in web marketing for over 20 years doing everything from coding web sites to managing social media accounts as both an independent contractor and a corporate webmaster. His experience helps him successfully lead teams to SEO success for clients. One area in which he is especially suited is ORM crisis monitoring, reporting and management. To be successful at this very specialized work, Elmer uses his vast experience in online spaces along with his analytical skills to help clients weather the inevitable online storms.