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I run a site www.rent.com.au. We are a realestate portal that is dedicated to the rental market across Australia. We have been adding more content to our site and now have close to 80% of all realestate agent listings in Australia. Over the past few months we have spent time on: Canonicalisation of our search result and property pages Updating titles and descriptions to match key terms Adding a internal link structure to promote the capital cities of Australia Yet despite this work there are sites which are much smaller, have less traffic, and haven't changed for years outranking us for terms like: rental properties perth houses for rent perth One of these site is rentfind.com.au. Looking at the competitive domain analysis between us and rentfind we are better in every measurement. I have compared our backlinks and there isn't too much difference with who is linking to us. My conclusion is that there is something wrong with the way we are organising our content for search engines. I think that it could be because of our search drill-down from our home page, but before I do anything drastic it would be good to get some feedback on what we could be doing wrong.