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Favorite Topics
Honestly, my favourite topic within SEO is search intent + AEO/GEO (Answer Engine Optimization) — figuring out how content needs to shift now that AI Overviews, ChatGPT, and Perplexity are answering queries directly instead of just linking out. It's the most "alive" part of SEO right now old-school keyword stuffing rules don't apply, and it's forcing a real rethink: writing direct-answer openings, structuring content in question-based headers, optimizing for citation instead of just ranking. Given the blog clusters you've been building on AI Overviews, zero-click search, and Perplexity SEO — this is basically the frontier of where SEO is headed, and it's fascinating to watch play out in real time.

Favorite Thing about SEO
It's the delayed gratification you plant a keyword-optimized page today, and months later it's still pulling organic traffic while you sleep. Unlike paid ads, the effort compounds instead of resetting to zero when budget stops. Plus, it's genuinely part detective work: reading search intent, decoding algorithm shifts, connecting content to real user behavior. Feels less like marketing, more like solving a puzzle that keeps evolving.