Welcome to the Q&A Forum

Thank you CleverPhD. This is the kind of answer I expected and it's exactly what I needed.

Hi All,

Do any of you have thoughts on this new content amplification platform? I saw it come through the App Sumo feed. I'm mainly wondering if anyone has any experience regarding link building with this service.

Edited: Aug 25.

After watching the video on how to use the Q&A (https://moz.com/help/guides/qa-overview/asking-question-qa) I thought I would make clear that I don't work for Quuuu. I work for a non-profit magazine publisher. I'm simply curious. Seeing that there have been no responses makes me think that perhaps I should pass on this platform.

Thanks!

We are a niche legacy print publication that's been around for close to 20 years. Recently, we combined several old sites in one new responsive site. We have over 7,000 articles -many of which are evergreen and can be repurposed when needed. Most of the old pieces although published, have not been optimized for SEO. However, as we create new pieces, we optimize them for search and social and they tend to get more organic traffic.

Where we're torn is on how much we should balance our limited editorial resources between cleaning up and optimizing our extensive archive to improve our organic reach, vs. pumping out new original pieces each week.

I realize that without a lot of data the answers will be varied - I guess I'm looking for a best practices approach for content publishers.

If it helps at all, our main conversion goal is selling subscriptions to our print and digital publications. We know that organic traffic tends to be more engaged than our social referrals. Unfortunately, due to the nature of the magazine fulfilment business, it's tough to know which channels convert better.

Thanks!

Hi. I'm looking for a GA expert who has experience working with magazine publishers. Anyone have a lead?