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I have a question about using Schema data. Specifically: Should I use Event Schema for a page that reports on an event? I provide high-quality coverage (reporting) about new products being introduced at an industry trade show. For the event, I create a single page using the event name, and provide a great deal of information on how to attend the show, the best places to stay and other insider tips to help new attendees. Then during the show, I list the new products being introduced along with photos and videos. Should I use event schema data for this page, or does Google only want the event organizer to use that data? Any benefits or drawbacks to using event schema? Thanks! Richard

Hi all, I'm trying to determine if canonical or 301 is a better way of handling an issue on my site. The Background I've got a Wordpress website where pages are in-depth reference articles and the posts are for short news blurbs. When I produce a new resource page, I also make a short post telling readers about the new resource. I use Yoast's Wordpress SEO plug in. Sometimes, Google will rank the 200 word post higher than the 2000 word resource page. I suspect that is because of the order in which they were crawled by Google, but I do not know for sure. The Question To make sure that the resource page is seen as the most important location on the site for the topic, should I use the canonical section in the Yoast plugin on the post to point to the page? Or should I wait, and after a few days (when the news blurb is off of the first page) just 301 the post to the page? Are there any link juice considerations when using the canonical option? Thanks for the help! Richard