I see myself as a data informed, people driven marketer. I believe good data doesn't mean anything if it doesn't help you gain insight into the people you're trying to deliver a message to. Being empathetic is just as important as being analytical.
I consume articles, blogs, case studies, webinars, etc., in order to always be evolving professionally and personally. I'm a big believer in striving for constant improvement. In fact, I just started a blog about some of what I've picked up along the way.
I'm lucky to be very engaged in my work as consumer acquisition lead for a publicly traded telecom while still staying creative in growing a bootstrapped B2B SaaS startup that can change the game in email encryption.
