Welcome to the Q&A Forum

Thanks!

Whats going on with Dmoz? Last time I looked the site was still live but I remember submitting some clients around 4 years ago and still haven't got a response!

Thanks! I'll take a look at those. Exactly what I needed. If you remember any others let me know

Hey Mozzers,

I am doing some research and wonder if you can help me out?

Before Moz, Hubspot, Majestic, Screaming Frog and all the other awesome SEO tools we use today what were the SEO tools / software / websites that were used for aiding SEO?

I guess we can add the recently closed Yahoo! Directory for starters!

Thanks!

Thanks Donna, that is a great help

Thanks Donna, any experiences you can share using these tools? Especially the last 4?

As the title suggests, what are the best paid tools available for content promotion?

Thanks for your input. So far it looks like people are in agreement that outreaching from the client is the 'best' way.

Thanks Andy, that is great. I'll leave my thoughts until the end so I don't bias the following answers but appreciate you taking the time to give me your opinion.

Hey guys,

I hope you can all help settle an office debate?

When doing outreach for a client who do you send it from and why? I don't want to bias the answers so not going to go into much detail at this stage but I guess there are 3 possibilities (happy to hear others though):

1. From an individual with an agency email address
2. From an individual with a client email address
3. From a persona (fictional third party)

It would be great to hear your thoughts on where you send outreach emails from and why.

Thanks!!

Thanks Keri. Is there actually a way to do this by using Moz tools which I am missing?

Question says it all I guess. What would your recommend as the best free tool to check internal broken links?

.com domains are just as strong in the UK as .co.uk with regards to customer trust and CTR in my opinion - i.e. I don't believe a .com domain is restrictive in the UK.

From an SEO point of view make sure you registrar with Google (and other search engines) webmaster tools and set the target geographic location as UK.

Domain Authority is based on the strength of the whole domain while Page Authority is based on the strength of the individual page.

Here are the full explanations:

http://www.seomoz.org/learn-seo/domain-authority

http://www.seomoz.org/learn-seo/page-authority

I believe the easiest way would be to add or remove the trailing slash in your .htaccess file in the root directory.

Make sure you backup your .htaccess file before you edit it!

The below may work for you but I would guess someone more experience in this area could help more with the coding:

"

Use this code to your .htaccess file to remove trailing slashes:

#get rid of trailing slashes
RewriteCond %{HTTP_HOST} ^(www.)?turbocelica.lv$ [NC]
RewriteRule ^(.+)/$ http:/www.example.org/$1 [R=301,L]

or use this code to ADD trailing slash to the end of each URL:

RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_URI} !(.[a-zA-Z0-9]{1,5}|/)$
RewriteRule (.*)([^/])$ http://www.example.org/$1$2/ [R=301,L]

"

In my opinion the 'old seo practices' are still worth doing. The link building you mention will all still add strength to the domain, just be a bit more strict on the type of sites you build links from.

As for where to start first I normally start getting all the on page and technical stuff sorted first before I start link building.

Hi Dan,

Thanks for that tool. It works great and especially like that it works in Chrome.

Do you however know of a tool which would do this site wide rather than per page?

Not sure if I agree that the budget is way over the top for what you are trying to achieve if the keywords really are 'hyper' competitive. It depends how it has been structured - is it $25k when they achieve the rankings or $25k for the time period (3m, 6m, 1y) regardless of results?

In terms of their plan I agree with the others that sounds of the link building does sound a little low quality but even today those links can still get people ranked highly if done correctly (high quality directories, relevant one way links etc) and the on page stuff is good.

I don't like the way they state how many of each link you will get, that does sounds spammy and automated but there is know way of knowing if the 'one way links' are going to be high quality or not because there is no detail.

To me it all comes down to results - how long have you been with the company and how far have you progressed?

Despite what a lot of people say I still feel that link building in this sense works as long as you are strict with it. If they are making sure the directories have a good authority, they have a mix of followed v no-followed and build in some sort of organic manner (consistent drip of links).

I think a lot of concern is that the search engines are working out which links are manufactured in this manner and will soon heavily devalue them, but in the here and now it works to some extent.

I guess the other thing to consider is the competition - if it is this type of link building v no link building I guess this would win...

I  have a client with a similar problem with over 6k individual products on an e-commerce site using manufacturers descriptions.

I think we have decided to 'bit the bullet' and get a resource to start writing unique content on these pages, starting with the most popular and working that way. The initial work will be to add a 'Our View' or 'Our Description' to each product to go above the manufacturers spec.

We also implemented customer reviews for individual products which build up unique and related content.

Seems like a pretty smart move on their behalf to steal brand traffic and I am sure there are countless cases of this happening.

As far as being illegal I would say this is not the case. From my understanding of what you have said they do actually sell the products which your client supplies to them on a wholesale basis, if they didn't sell the products for which they have used your brand term to steal traffic it may be a different case although I am still not sure it would be worth pursuing.

P.S. I am not an expert in this, just giving my opinion