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I hear what you are saying Dejan,

issues with that are.

1. I built static pages for this page "/french_furniture.asp" and added the usual rel="canonical" tags, I can't do 301's so unfortunately this page is running along side /categories.asp?cat=French+Furniture which is the dynamic category page.

2. We are ranking well for French Furniture SERP's so I am a bit loathed to tinker with this too much.

3. in XML site maps I have set /french_furniture.asp as a higher priority (0.9) than other french furniture pages.

4. in WMT the french category is indexed well with 5 sub links...

The bottom line is that the Current URL sucks so bad I am worried about the bounce rates hurting us, and that is not the page I want people to see.

There are a number of complex parameters in play here... Its a little beyond me at this point in time.

This site runs on .asp and we have been using front page extensions..

The stock answer we have had is we can gain access to the .htaccess files but WHEN you break it it will cost you.

Sadly 301's and nofollows are not an option as our host won't enetertain the idea of tinkering with the .htaccess file, and I can't find a host in the UK who is willing to get involved in this either.

SERP "French Furniture" in google.co.uk

The URL thats started to be returned P7 is

<cite>www.thefurnituremarket.co.uk/  categories.asp?cat=</cite>

The meta description is relevant however our CMS system 'ecommerce templates' has some code in it to return a dynamic meta description dependant on what catergory is being searched.

It seems that the meta description is being populated from our french furniture category but the URL is not dynamic..

This has only started happening this past week.

usually the url http://www.thefurnituremarket.co.uk/french_furniture.asp is returned.

in WMT is is nicely indexing with 5 links... on it's own...

Any ideas?

Good point Lewis.

How do so what code do I use? (£

I don't have much experience with this.

I have added a price to the Meta Description.. as I believe we are selling this product @ the cheapest price in the country..

I agree it could bring forward any change in any case.

What do you think googles attitude is towards promotional Meta descriptions?

Hopefully a good meta tag that gets a click through would be taken into account ahead of a promotional meta description that mentions price.

What do you think?

I guess what I mean is...

I know it is not supposed to influence SERP's but

Logically if a meta description changes radically I would imagine there would be some mechanisim thats is triggered for at least reviewing the SERP's placement for that page.

So the content of the meta description is irrelevant but the fact it may have changed would flag up somewhere in the Algo?

Its just a thought...

I have just had a page start ranking well in key SERP's and I would like to change the meta description and add a price as we are extremely competative in that line.

Could changing the meta description now a page is ranking negatively impact the SERP placing?

Does anyone have any experience with this?

I am in 301 hell... :-S

With FP extensions you need to access the .htaccess file and I can't find a hosting provider who will touch it for me..

Hence the reason for my question.. I have found a way to add rel=canonical to the dynamic pages on the site but this will change how the site is indexed... also there is a way to amend the URL's to drop catergory.asp / product.asp/ productdetail.asp out of the URL and replace it with the actual product names..

Although other people I've asked seem to think google have overcome issues like this and that they will put less importance on URL's in the future.. the perfectionist in me wants to change everything so its all perfect..

What do you think?

Thanks for the reply Damien,

Thing is we are looking seriously @ magento and other CMS. We are on old technology here.. I make all the sitemaps and feeds myself (with excel)..

Still think its worth the hit or would you leave it until we got a news CMS?

About 3 months ago I implemented a massive URL structure change by 'upgrading' some of the features of our CMS

Prior to this URL's for catergorys and products looked something like this

http://www.thefurnituremarket.co.uk/proddetail.asp?prod=OX09

I made a few changes but din't implement it fully as I felt it would be better to do it instages as the site was getting indexed more thouroughly.

HOWEVER...

We have just hit the first page for some key SERP's and I am wary to rock the boat again by changing the URL structures again and all the sitemaps.

How much pain do you think we could feel if i went ahead and optimised the URL's fully?

and

What would you do?

Hi I was at the linklove conference and I heard some worrying stories about the way content is formatted on a page being a factor in ehow has avoided being slapped.

It was the first time I had heard the expression "below the fold..."

I am producing some very sexy SERP's results and other sexier metrics are up too but I am concerened that thefurnituremarket.co.uk has a ton of images on the home page and the nice content is below all of them..

firstly is this content..."below the fold"?

secondly I know the site is old but do you think when this panda update hits the UK... were will be penalised for the look of the site..

I know there was talk yesterday at the conference of coming up woth a tool to check this out... my gut says that this will be a factor... sooner rather than later hence I am looking at magento and how we can skin it to look nice and present products better..

I would be really interested to know what exactly is "below the fold" on the furnituremarket.co.uk and some thoughts on the whole ehow formatting issue..