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Ive read through past articles and this has come to mind, when wiritng instructions in parts, so for example Scuba Diving part 1 - Equipment Checks Scuba Diving Part 2 - Choosing a buddy Scuba Diving part 3 - Check and double check With the keyword through the article being scuba diving. Looking at previous posts if they are on multiple pages with teh keyword Scuba diving then link juice would be shared but as an article then pages make more sense for reading. Is it best for SEO to have it all on one page or is it best to have for part one as scuba diving   , part 2 as diving, part 3 as diving equipment,   Although other pages are taken up with those keywords. So i suppose what im asking is will the same keyword over multiple pages devalue the work on the first post.