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Hello, I am a photographer based in the UK, I have recently increased my prices, so SEO has become more important then ever as I need to target additional cities and wedding venues. I am looking for suggestions on ways I can ethically improve my websites on-page SEO and regional landing pages. I am running out of ideas, so any suggestions would be welcome. Do you think search engines will see these regional pages as low quality spammy pages are they not advised! If so how can I target other cities with out paying for PPC. Home page Additional Issues Is the 404 server script any good? I also have an issue, with old deleted wordpress pages, redirecting them even though there are no redirects set up in SEO yoast. I am not sure the server script on the shared hosting for 404 errors is any good, does anyone have any experience with this. For example this page returns the 404 page, however the header status is 200. http://www.robertsail.co.uk/derby-wedding-photographers-2/ If I moved to a dedicated server would this help me out.