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What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?

We are launching a new blog for one of our B2B business'sand I wondering what's the best keyword research software / approach for deciding blog categories and topics for a B2B company blog? Any suggestions would be very awesome! Rochelle 🙂 PS - also what's the best way to keep our keyword silo's organized?

Hi there! We're looking to hire a talented SEO Specialist for all of our SEO needs and wants - someone with amazing skills who can develop & execute comprehensive SEO strategies across our divers portfolio of businesses - But besides LinkedIN and Indeed, we're stumped on where to look! We just moved our headquarters to the heart of the great city of Detroit and thought there may be some great resources or recommendations! Any suggestions on where we should look to find killer SEO talent!? Thanks for any and all suggestions! Cheers - to your success! Platinum Innovation Group

Hey all! I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following: Organic SEO PPC across multiple channels (Google, Bing & also social sites like Facebook) Remarketing & Display marketing Banner ads Retargeting We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much! What do you guys think? What's your experience been? If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency. Thank you all for your help 🙂 It's greatly appreciated!!!!!