I have just run up the link explorer on my site and discovered that every page home page link points back with the text home - I assume this is bad in terms of SEO , my site name is ccie and I assumed that it put the site wide link of ccie to the entire site, however it seems to be the breadcrumb default of home which is doing it/. www.rogerperkin.co.uk/ccie
Should I be looking to change this so my top keyword points back from each page to the home page.
I am running wordpress and assumed the site name was the home link on all pages.
Can anyone advise the best practice?
Thanks
