Thanks for the quick replies (and I agree entirely). I was curious because I came across the URL and you just do not see a lot of sites doing that. The Grainger brand appears to do quite well in Google, but its probably more a result of the big brand affinity than having solid optimization in place.
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RE: URL Question: Is there any value for ecomm sites in having a reverse "breadcrumb" in the URL?
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URL Question: Is there any value for ecomm sites in having a reverse "breadcrumb" in the URL?
Wondering if there is any value for e-comm sites to feature a reverse breadcrumb like structure in the URL? For example: Example: https://www.grainger.com/category/anchor-bolts/anchors/fasteners/ecatalog/N-8j5?ssf=3&ssf=3 where we have a reverse categorization happening? with /level2-sub-cat/level1-sub-cat/category in the reverse order as to the actual location on the site.
Category: Fasteners
Sub-Cat (level 1): Anchors
Sub-Cat (level 2): Anchor Bolts
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