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Hi Jon,

If your homepage is targetting "Recycling Bins", then your categories could be called "For Home" , "For Office".

Then you could have a page title "Recycling Bins For Home", also your breadcrumbs would look good Recycling Bins>For Home

Just adding my  thoughts.

Does your link from youtube contain WWW or without it? Have you checked inbound links to your site using OSE for the same?

You could still:

For Page Speed

Cache Static Content

Serve Content (Images etc..) from CDN

Other Factors:

Place Breadcrumbs on Site

Set up a Facebook "Fan" page and get some social signals pointing towards the site.

You have 7 links in the footer pointing to another page, all with different keywords, you should remove them or at least just have one link there and if you place breadcrumbs on the website, the "Web Design" page will be linking back to the homepage

Also, as Dan said, build some more links. Hope this helps