Questions created by RossM
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Massive duplicate content should it all be rewritten?
Ok I am asking this question to hopefully confirm my conclusion. I am auditing a domain who's owner is frustrated that they are coming in #2 for their regionally tagged search result and think its their Marketer/SEOs fault. After briefly auditing their site, the marketing company they have doing their work has really done a great job. There are little things that I have suggested they could do better but nothing substantial. They are doing good SEO for the most part. Their competitor site is ugly, has a terrible user experience, looks very unprofessional, and has some technical SEO issues from what I have seen so far. Yet it is beating them every time on the serps. I have not compared backlinks yet. I will in the next day or so. I was halted when I found, what seems to me to be, the culprit. I was looking for duplicate content internally, and they are doing fine there, then my search turned externally...... I copied and pasted a large chunk of one page into Google and got an exact match return.....rutro shaggy. I then found that there is another site from a company across the country that has identical content for possibly as much as half of their entire domain. Something like 50-75 pages of exact copy. I thought at first they must have taken it from the site I was auditing. I was shocked to find out that the company I am auditing actually has an agreement to use the content from this other site. The marketing company has asked the owners to allow them to rewrite the content but the owners have declined because "they like the content." So they don't even have authority on the content for approximately 1/2 of their site. Also this content is one of three main topics directed to from home page. My point to them here is that I don't think you can optimize this domain enough to overcome the fact that you have a massive portion of your site that is not original. I just don't think perfect optimization of duplicate content beats mediocre optimization of original content. I now have to convince the owners they are wrong, never an easy task. Am I right or am I over estimating the value of original content? Any thoughts? Thanks in advance!
Local Website Optimization | | RossM0 -
Inbound link cleanup and management
Hey guys this is my first time asking a question here but I have been lurking for a while now and have learned a lot here. I have to come up with a plan to go through, analyze, and clean up the existing backlinks for 37 root domains. That to me makes manually looking through the stack one at a time impossible. Obviously there are some great tools and I currently have Moz tools and Raven available to me but am open to acquire something different as well if it makes sense. My questions are: 1. Do I need to worry about nofollow links at all? Should I just separate them out right off the top and be done with that? 2. What ways have you all accomplished this task? Are there any time sucking pitfalls to avoid? Any insight would be greatly appreciated! Thanks in advance this site truly has been a blessing to me!
Moz Pro | | RossM0