Roy Peleg is the founder and CEO of FirstImpression, an all-inclusive toolbox for creating and monetizing the perfect display, video, and native ad products across all devices.

Before FirstImpression, Roy was a Team Leader and Technical Manager in the SEO Dept at The Nation Traffic - Israel's biggest Online Marketing and Operations Agency, where he was in charge of the company's SEO activities in various countries (e.g. Russia and the Netherlands) while leading teams in Israel, Philippines and Russia.

He is also a Partner and the Editor in Chief of The Future of Things, an e-magazine where he is responsible its content strategy, online marketing and performance tracking while leading a team of 14 members; the Owner of Checkbox, a Web development and computer consultant services; and the Owner of the computers website Techno.co.il, which focuses on computer hardware, software, Internet, networks and security. This website has won first place in Ynet's survey of 8,500 participants. Earlier, he was a Technical Team Leader at Interlogic, a pioneer and leader in the online skill-games and casual gaming industry; a Co-Owner and Web Developer at Signal P; an IT Manager at Quintiles Transnational, the biggest pharmaceutical clinical research organization in the world with over 23,000 employees; and the Editor-in-Chief and later the Manager and Owner of PCpro.co.il. Mr. Peleg served in the IDF as a System and Network Administrator of an elite technological unit in the Intelligence Corps.