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Hi all, I want to get some opinions on what the best practice is when transferring backlink values from an old site to a new one. On the old site, I currently have a product page and this particular product has multiple models all listed on the one singe page. However on the new site, every model of this particular product has its own page. These product model pages would have relatively similar content apart from several key details which differentiates the models. Firstly would you guys recommend this splitting of models of the same product to different pages? If so, my initial thought process is to 301 redirect the old product page to the new model page that is most popular, and adding  rel canonical tags to the other model pages. Would you consider this best practice? Or are there better ways I can be doing this to retain backlink values without also getting penalised due to possible content duplication? Thanks! Jac - sent from my manager's account.

Hi guys, This question was loosely answered here (http://www.seomoz.org/q/will-google-index-a-site-with-white-text-will-it-give-it-bad-ratings), but I wanted to elaborate on the concern. The issue I have is this, http://www.searchenginexperts.com.au/preview/white-text-white-background-issue Of the four div elements on the page, which; is best practice for SEO? and which of them would not be penalized by google on the grounds of hidden text? The reason I ask is that I have a site that is currently implementing the first div styling, but if you either remove the image OR uncheck the repeat-x (in inspect element) the text is left as white on white. I have added the transparent image on green to prove that having a background colour to back up the tiled image is not always going to work. What can be done in this scenario? Thanks in advance, Dan (From my managers account)

I would imagine it's not all that easy to rank on 1st page ( not going for 1st position here ) for https://www.google.com.au/search?q=credi+cards. I am looking at the AU market. For some reason which I can't figure out  Everyday Money Credit Card ( https://www.woolworthsmoney.com.au/ ) ranks number 4. The home page redirect to https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/ Why have your homepage in  this format ? I would love to hear any theories you guys might have. It does not look like they have a strong link profile , I could not figure out how old the domain was or what other possible reason there is for the site to rank .