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If your backlink count is showing as zero, it may be due to new links not yet being indexed or your site not having acquired any backlinks yet. Give it time, create valuable content, promote it, and engage with others in your industry to naturally attract backlinks. Building a strong backlink profile takes patience and effort.

Backlinks are vital for SEO, signaling a site's credibility and boosting its ranking. Moz's link analysis tools, like Link Explorer, help by revealing who's linking, assessing link quality, suggesting targets, and tracking changes. This insight is key for optimizing a website's backlink profile, enhancing authority, and improving search visibility.