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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst weβre not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sarah McKee
@Sair_McKee
Job Title: Digital Psychology Growth Consultant
Company: Consult Sair
Website Description
Link-in-Bio
Digital Psychology 4 #Growth π± Experienced, tenacious Digital Psychology Growth Consultant using data & scientifically-driven marketing strategies for your online conversion growth. Digital Psychology is a user-first approach that guides web design & UX, for example. Together with analytics & social science theory, this drives marketing strategies & ultimately online conversions. UX = π₯ Totally enjoy exploring human interaction with technology, a lifelong learner. π to π & πββοΈ π @sairmckee
Favorite Topics
β€οΈ CRO
β€οΈ technical SEO
β€οΈ on-page SEO
β€οΈ keyword targetting
Favorite Thing about SEO
Conversion Rate Optimisation because it is such a great game of chess. Analytics are key, so there's data to be interpreted between each carefully planned manoeuvre. Together with data there's Digital Psychology driven Marketing to consider too. A user-first approach to your marketing strategy online. It's where scientifically-proven user behaviour theory guides both the product design & overall optimisation tactics. Very coolβοΈπ±
@sairmckee makes your site users feel emotions that convert
οΈ
As a Digital Psychology Growth Consultant online conversions are my bread & butter. 20y of experience mashed with informal/formal qualifications in Marketing & the Social Sciences, I adopt a user-first approach to online design & marketing strategy. User = 
Using data with scientifically-driven social & psychological theory is a robust foundation for the conversion optimisation process. Arguably, a Digital Psychology driven SEO campaign increases the likelihood of conversion success. 
Psych yourself up for growth
οΈ
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